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Visual Impact Muscle Building

Visual Impact Muscle Building 1

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My (NEW) Women’s Program Here —> “Visual Impact for Women”

Gaining untargeted muscle is easy and over-rated. The problem with following the standard advice of concentrating on the “big 3” lifts (squat, deadlift, and bench press) is that it will most likely create a terrible looking, bulky physique.

So even 100% pure muscle gains, can ruin your look if the muscle is added to the wrong places on your body.

As the video shows…adding muscle in the wrong places creates a rounded “curvy” look. As a guy you are not aiming for an hour-glass figure. Simply chasing a muscle gain number is a nearly guaranteed way to kill you chances of a lean and angular physique.

In fact, a little bit slim is better than overly muscular and blocky.

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Lean1Think about that for one second. Wouldn’t you rather look more like Jude Law versus a bloated looking professional wrestler in the WWE?

You see, even if you are a little on the slim side you can still look “cool” and hip. You can wear designer clothes. You can look “GQ”, etc.

…but if you put on too much muscle on the wrong places you get that “cheesy” meat-head aura…and that is not a place where you want to be.

Most women are repulsed by guys who are “overdone” !

…But these same women love the right amount of muscle.

Some examples of this are Taylor Lautner, Cam Gigandet, Brad Pitt, Will Smith, Dwayne Johnson (now he has slimmed down), Hugh Jackman, etc…

I realize that attracting women isn’t the only reason to put on muscle, but it is most likely at least part of the motivation to attaining a nice looking physique.

…But Where You Gain the Muscle is Just the Beginning.

There are two types of muscle growth that affect the look of a muscle.

1 Sarcoplasmic Hypertrophy: This is growth caused by the increase in fluid (sarcoplasm) within a muscle cell. This is a fast way to increase the size of a muscle, but since sarcoplasm is a fluid and can’t contract…it won’t make the muscle significantly stronger.

2 Myofibrillar Hypertrophy: This is actual muscle fiber growth. This adds a lot less to the size of a muscle than sarcoplasmic growth, but since muscle fiber can contract…it will make the muscles significantly stronger.

Have you ever seen a muscular guy with large, but almost “puffy” looking muscles? This is a common problem I see in almost every gym I visit. Here’s a video explaining how to avoid this…

(As the Video Explains) Getting the proper ratio of both types of growth creates the ideal “look” of your muscles.

Now…many trainers will tell you that muscle definition is simply a matter of gaining muscle and then losing body fat to reveal that muscle. They have the right idea, but this is just part of the puzzle.


Too much sarcoplasmic focused training? This creates that large “fluffy” look. The muscles look doughy and rounded -not- sharp and angular.

Too much focus on myofibrillar training?  This creates smaller dense muscles. Although the muscles are hard and angular, they tend to be undersized.

Both types of muscle growth have their place if you want to create a sharp looking lean and muscular look.

…if you simply lift to put on muscle, then you are just hoping that your physique winds up looking the way you want (I don’t like to leave things up to chance).

Instead of hoping the hard work will pay off, you should do everything in your power to give yourself the best shot at the ideal outcome.

So How do the Guys in Hollywood
(Taylor Lautner, Cam Gigandet, Brad Pitt, etc) Get that Ultra-Lean Look…Where it Appears as if Their Skin is Shrink Wrapped Around Their Muscles?

The majority of trainers will tell you that it is just a matter of reaching a low body fat percentage. They are only partially right…

When you first get lean, your skin lags behind a bit and has to catch up to your new body size. This is a big reason that a lot of people who try to get lean for summer actually look their best in July or August instead of June.

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Here’s a video explaining a better way to ensure your skin is shrink-wrapped around your muscles, maximizing your muscle definition (a technique Taylor Lautner stumbled upon by accident getting ready for “New Moon”).

So if you have gone into summer and the muscle wasn’t as sharp looking as anticipated, you can bet that loose skin was part of the issue.
Shrink Wrap
Often times guys will look defined in the gym because of a temporary pump which tightens up their skin.

The problem with this approach is that once that pump goes down, their skin is a little loose…

…and they don’t display that same amount of muscle definition outside of the gym.

If you look much better in the gym than you do at the beach, or if you only have nice six pack abs with strong over-head lighting…then I guarantee it is most likely a result of loose skin.

This loose skin makes the difference between “sort of” toned and absolutely shredded.

Want to Ensure That You Add Muscle in a Way that Dramatically Enhances Your Appearance…and Allows You to Create the Exact Look You Desire?

Well the tips in the 3 videos above are just scratching the surface.

Before I go any further, I should probably introduce myself…

Rusty MooreMy name is Rusty Moore and over the past 3 years I have run one of the busiest websites on the Internet focusing on the lean “Hollywood Look”.

While I respect and constantly learn from dozens of fitness trainers and fitness authors…

…I simply believe that nobody has had the same laser targeted focus on the “Hollywood Look”…as I have.

Tens of thousands of people have tested my methods with phenomenal results (when it comes to getting lean). It has been very rewarding reading all the positive testimonials from both men and women. …but I mainly just focused on losing body fat and increasing muscle density without increasing muscle size.

(I knew someday I would need to talk about gaining muscle in a way that didn’t ruin the physique…but I also knew that this would take 50+ pages to properly explain).

You see…the mainstream methods of gaining muscle mass are backward if you want that lean, “hip” look. Just go into any gym and take a look at the personal trainers. Do most of them have the look you are after?

Probably not. Obviously there are some great personal trainers, but the masses are using extremely outdated and ineffective methods at building muscle in a strategic way. I needed to do something about that…

Introducing “Visual Impact Muscle Building
Visual Impact

This is a 72 page course dedicated to advanced techniques in gaining muscle in a way that creates a sharp physique with hard, full muscles.

There is nothing “cookie cutter” about this course. It isn’t a rehash of what you already know.

(If that was the case I wouldn’t have bothered writing this)

…the goal with this manual is to teach you exactly the variables that you need to tweak to get the exact look you desire.

I have included a detailed 3 phase plan, where each phase “builds upon” the previous phase…creating a razor sharp physique by the end of the last phase.

Here’s a video which explains the “Synergistic Effect” of the 3 phases…

Machines, Free Weights, Body Weight, etc. Whatever You Enjoy…

Use Your Favorite form of Resistance
Do you prefer machines over free-weights? Do you like a mix of body weight exercises. Do you like to workout with resistance bands? Are you into kettlebells? The cool thing about this plan is that it allows flexibility of both exercise selection as well as the type of equipment you can use.

Don’t fall for the myth that it takes “free weights” to gain muscle and get ripped!

I like using free weights, but I am not so narrow minded to believe that this is the only route to a great physique. There have been countless examples of people getting in outstanding shape with a variety of different methods of resistance. Here are a few…

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bulletRobert Downey Jr – Used a machine called “The Vortex” to gain muscle and get ripped for his role as Tony Stark in Iron Man 1, Iron Man 2, and Sherlock Holmes. This is a cable machine with adjustable weight stacks for resistance.

bulletTaylor Lautner – Worked out with a mix of free weights along with resistance bands to put on muscle for his role as Jacob Black in “New Moon”.

bulletCast of the Movie “300” – Used a mix of free weights, kettlebells, Crossfit intervals, body weight training, etc. These guys used a little bit of everything (but did a brutal workout that anyone with a life would be unable to sustain).

bulletDaniel Craig – Used more of a basic free weight routine to get in shape to play James Bond in “Casino Royale” and “Quantum of Solace”.

It isn’t the method of the resistance that matters…it is the volume, set and rep scheme.

I don’t care if your personal trainer swears by seated dumbbell military presses -or your best friend thinks standing barbell military presses are the way to go. They both work your shoulders. Alternatively, you could do the Nautilus press, Hammer Strength, or even lift a log over your head (Rocky IV style).

I am not here to tell you what exercises to perform. You like what you like! Yet I did create an ebook with countless exercise suggestions for each body part…


This is a 227 page book loaded with exercise demonstrations for each muscle group (photos included).

I partnered with a gentleman online who had these exercises spread over 1,000+ pages of his website.

I took that large amount of data and organized it into an ebook with clickable navigation.

As an example…Simply click on “Back Exercises” to get a list of 39 exercises that work your back. Click on the individual exercise to get taken to a page in the book with photos and a full description of that exercise.

You will never run out of exercise ideas to target any particular body part.

So What is This Package Going to Cost? I decided to price this slightly less than the going rate of just one session with a personal trainer. At my gym and the majority of the gyms I have belonged to in the past, the rate for just one session is $50. So I decided to price this package at $47. ebook3
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I won’t insult your intelligence and tell you that you would be “crazy” not to order…or anything cheesy like that…but I do believe this blows away what you will learn from the typical personal trainer.

rippedMy goal is to educate you and teach you what it takes to get the lean “Hollywood Look”

…how to tweak your routine if your muscles look too soft, flat,  too small, etc.  To empower you to become the expert at this.

I want you to become the “go-to” guy in your gym when other guys want to achieve this look as well.

I honestly feel like you won’t need to buy any other “muscle building” book after you get this.

In fact understanding the principles in the course will give you complete mastery over the way your muscles appear.

It is a great feeling when you know how to create an exact look on demand!

Just a Few of the Topics I Cover in this Course…bulletA detailed explanation of what a mass building set “feels” like. This way you can be sure that each set actually builds the muscle instead of just making you sore. bulletWhy simply training heavy and using “progressive resistance” doesn’t guarantee that you will add muscle mass. Here is what does…bulletWhy lifting heavy is better for tone and lifting light is better for mass. Almost everyone gets this switched around…get this right and you will be able to create the perfect look.

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bulletA “bonus phase” strategy that will pack 5-10 pounds of fat free mass quickly onto your physique right before an event…insuring shrink-wrapped skin and full muscles.bulletHow to specialize on a lagging body part without over-training…turning your weak body parts into strong points.bulletHow to split up your routine if you don’t want to add mass to your legs, hips, and butt…& how to structure routine if you do need to add size in these areas.

bulletHow to create rock hard muscles that look great 24 hours per day and from any angle (not just while you are training or have a “pump”).

bulletHow to put on muscle without ever having to worry about looking like a meat-head. How to create the sharp “angular” look, instead of the bloated round look.

bulletThe proper strategy to get masculine square looking pecs, that makes your chest look like an armor plate instead of having typical rounded bodybuilder pecs.

bulletHow to build density in your abs instead of adding size to this area…getting those deep etched abs that are visible 24 hours per day (not just with good lighting).

Anyway, I could go on and on and list quite a few more bullet points…

Bottom line? If you want to add muscle and you are after the lean “Hollywood Look”, this course will teach you exactly what needs to be done to accomplish that.

The best thing is that once you acquire this knowledge, it will be yours for good. You can take the principles you learn in the course and apply them from that point forward.

(Really…the only reason for buying another muscle building guide will be if you want to get the large bodybuilder look…”different strokes for different folks”…right?)

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Order Now at Zero Risk – You Have a Full
  60 Days to Test Drive the Program…

If Visual Impact Muscle Building doesn’t change your approach to gaining muscle
and help you create the look you are after, you will receive all of your money back.I am 100% confident that this is the best approach to adding muscle in a way that dramatically improves your appearance. No other product is aimed specifically at achieving this lean “Hollywood” look.

I am assuming all the risk – So you can test drive this for a full 60 days. In the event that you don’t make drastic improvements in this time period and are well on your way to your ideal physique, you will receive all your money back, period.


Instant Download

Click Below to Order Now$47

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Note: This is a downloadable program. You will NOT receive a physical package shipped to you in the mail. The entire package will be immediately available for you to download and get started right away after ordering.  This program is NOT available in stores, so you can only access it through this website.

Here’s to getting that sharp angular looking physique!

Rusty Moore

P.S. – This isn’t simply a generic “building muscle” guide with info that can be found in a typical men’s magazine or bodybuilding site. I have been disappointed in the past by products that just wrote about the same re-hashed stuff in a sightly different way. This course teaches a completely new approach to putting on muscle and there isn’t anything else like this on the market. P.P.S. – If for some reason you decided NOT to purchase today, I hope you at least got some value out of watching the videos.  To be honest, I HATE typical sales pages and all the weird “techniques”. My goal was to create a page with a few good tips that you could take with you…whether you bought from me or not. I did have to put in a little bit of “sales stuff” after that, but tried to limit the cheese as much as possible 🙂


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